If you want your business to be found online, having a strong SEO strategy is essential. But with Google’s algorithms constantly changing, it’s easy to feel overwhelmed.
The good news? Focusing on three key pillars—content, links, and social media—can help you build a solid SEO foundation that lasts.
These three work together to boost your website’s authority, improve your search rankings, and attract the right visitors.
Let’s dive into each pillar.
Pillar #1: Content — Your Website’s Foundation
Your website’s content is the most important part of SEO. To rank well, you need to know what your customers are searching for.
Use Keyword Research Tools
Google’s free Keyword Planner tool helps you find the right keywords to target. Here’s how:
- Start by listing terms related to your business, products, and location.
- Enter these into the tool to discover related keywords and long-tail phrases.
- Check your website URL for keyword suggestions based on your current content.
- Look at competitors’ websites to find keywords they rank for.
Organize and Optimize Your Keywords
Assign keywords to relevant pages. For example, if you offer food delivery in Belgrade, optimize your “Home Delivery” page for terms like “food delivery in Belgrade.”
Use keywords naturally — in your page titles, headings, meta tags, and content. Avoid overusing keywords as that can hurt your rankings.
Focus on User Experience
Make sure your site is easy to navigate. Visitors should quickly find what they want. If your bounce rate is high (people leaving after viewing just one page), your site may need improvement.
A clean, professional design helps build trust. If your site looks outdated, consider updating it using user-friendly platforms like WordPress or Joomla.
Keep Your Content Fresh
Google rewards sites that regularly update their content. Starting a blog is a simple way to add fresh, relevant content and boost your SEO.
Pillar #2: Links — Build Trust and Authority
Links from other websites show Google that your content is valuable.
Quality Over Quantity
Focus on getting links from trustworthy and relevant sites. Avoid spammy directories or low-quality links.
Ways to Build Links
- Guest Blogging: Write articles for reputable sites in your industry.
- Press Releases: Share important news to get brand exposure and backlinks.
- Repackage Content: Turn blog posts into infographics or social media posts.
- Leverage Local Connections: Sponsor events or join associations and ask to be listed on their sites.
- Quality Directories: Get listed on local and industry-specific directories.
Pillar #3: Social Media — Engage and Grow Your Brand
Social media helps you connect with your audience and boost your SEO.
Be Active and Engaged
Share relevant content, respond to comments, and participate in conversations. Social engagement signals to Google that your brand is trustworthy.
Consistent Branding
Make sure your social profiles match your website’s look and message. Share professional and consistent content that reflects your brand.
Make Sharing Easy
Add share buttons on your website and blog posts to encourage visitors to share your content.
Focus on the Right Platforms
Don’t try to be everywhere. Pick the social networks where your audience spends most of their time and focus your efforts there.
Use Google Business Profile
Keep your Google Business Profile up to date to improve local SEO and help people find your business easily.
Conclusion
SEO can feel complicated, but focusing on these three pillars—content, links, and social media—gives you a strong foundation for success.
By creating great content, building trustworthy links, and actively engaging on social media, you’ll improve your website’s rankings and attract the right visitors.
Start building your SEO pillars today, and watch your business grow!