Social media and digital marketing are becoming increasingly essential for business success. What was once a “nice to have” is now a “must have.” From our professional experience and insights from industry leaders, we’ve compiled practical tips to help you maximize your online marketing efforts and boost your business productivity.
Top Social Media Marketing Tips to Grow Your Business
We understand there’s often hesitation to dedicate human and financial resources to social media and digital marketing. Choosing the right tactics with limited resources can feel overwhelming, especially since social media and digital marketing are more complex and interconnected than ever.
1. Strategy and Planning Are Key
Developing a clear strategy and detailed plan is crucial for any successful social media and online advertising campaign. Defining your goals, target audience, budget, and available resources will help you use your time and money effectively while gaining a deeper understanding of your marketing efforts.
2. Keep It Personal and Human
Social media is all about interaction — connecting your business directly with your customers and audience. The friendlier and more approachable your business appears, the more successful your social media presence will be.
3. Ensure Your Website Is Responsive
Make sure your website adapts seamlessly to any device — desktop, laptop, tablet, or mobile phone. With over 70% of smartphone owners worldwide shopping on mobile devices, a non-responsive website can lead to lost customers: 88% report negative experiences, 33% switch to competitors, and 30% abandon their purchase entirely.
Learn more in our blog: Why You Need a Responsive Website
4. Build and Use Your Email List
Email marketing remains one of the most cost-effective ways to engage potential customers. A mailing list consists of people who want to hear from you. With the right email service provider, email marketing is affordable and accessible. Over 90% of companies using email campaigns report a positive ROI.
Craft friendly, solution-focused messages — then press SEND!
Tip: Always check how your emails display on mobile devices, as mobile email use continues to rise.
If you want professional, responsive email or newsletter design that looks great on all devices, we’re here to help.
5. Invest in Social Media Advertising
Organic growth on platforms like Facebook, Twitter, and YouTube is now slower than ever. Paid advertising is necessary to boost your visibility and reach. Facebook has even confirmed a decline in organic reach to encourage businesses to invest in ads. The good news? Once you build a critical mass of followers, organic growth accelerates.
Social media ads tend to be more affordable than traditional advertising and offer a higher, more controllable return on investment.
6. Don’t Overlook Google+
While Google+ might seem less popular in some regions, it remains an important platform because it’s deeply integrated with Google Search. Having an active Google+ page with a detailed “About” section — including relevant keywords — can help improve your search engine ranking and make your business more visible.
7. Start Blogging Regularly
Blogging offers multiple benefits:
- Boost Search Rankings: Search engines favor active websites with fresh content. Each blog post is a new indexed page that increases your chances of appearing in search results.
- Support Social Media Efforts: Blogs provide shareable content for social platforms like Twitter, LinkedIn, Facebook, and Pinterest, helping you reach new audiences.
- Convert Visitors into Customers: Use blogs to encourage visitors to take action — whether signing up for newsletters, contacting you, or using promotional offers.
Always include a clear call to action to guide your readers toward your business goals.
8. Track and Measure Your Results
Digital marketing provides quick feedback, allowing you to optimize your campaigns and save money. Key tools and metrics include:
- Google Analytics: Monitor unique and returning visitors, session duration, bounce rate, traffic sources, mobile usage, and conversion rates (typically 2-3% on average).
- Social Media Metrics: Focus on quality engagement — followers, likes, shares, comments — rather than just numbers.
- Email Marketing Stats: Track open rates, click-through rates (CTR), and completion rates for email campaigns.
Regularly analyze these results to refine your strategy and achieve better outcomes.
Final Thoughts
Social media and online marketing are dynamic, ever-evolving fields. These tips will prepare you to stay effective, adaptable, and competitive as you promote your business online.