What Does “Responsive” Mean for Your Website?
A responsive website is crucial in 2025. It ensures your site looks great and works smoothly on any device—whether it’s a phone, tablet, or desktop. This adaptability improves user experience, boosts your SEO rankings, and helps you connect with more customers across all platforms.
A responsive website has a single code base, but its layout changes depending on the device you use. For example, if you are reading this article on a mobile phone, you’ll see a single column layout. If you view it on a large monitor, you’ll also see additional content on the right side. Try resizing your browser window to see how it adapts.
Why Responsive Design Can Increase Your Sales by 40%
Imagine increasing your sales by 40%—this is exactly what responsive design can help achieve!
Today, it is possible to create one website that looks great on phones, tablets, laptops, desktops, and everything in between. In the past, businesses often had two websites: one for desktop users and one for mobile users. Now, that is no longer necessary—one website covers all devices!
The Importance of Mobile Users in 2025
Almost 40% of all internet searches come from mobile phones. Winning over these users is essential. If your online store or website isn’t responsive, you risk losing that 40% of potential customers. Imagine the impact of increasing your sales by 40%!
Since a major update to Google’s search algorithm in April 2015, mobile-friendly websites have ranked higher than those that are not. This is especially true when users search on mobile devices—responsive websites are prioritized in search results regardless of other ranking factors.
How to Test If Your Website Is Mobile-Friendly
Google has been highlighting “mobile-friendly” websites in search results since 2014. If you want to test whether your site is mobile-friendly, you can use the free Lighthouse tool. It quickly shows how Google views your site’s mobile compatibility.
Creating a Responsive Website: Beyond Just the Design
It’s clear that you need a responsive website. However, you can’t just insert your content into a responsive template and expect success. Content needs to be strategically placed to maintain aesthetics but, most importantly, clarity and usability.
Simply having a responsive website won’t automatically bring those 40% of users to your site. You need a strategy that highlights your brand through:
- Good design
- Strong SEO
- Regular updates with quality content
Why Choose a Professional Who Understands All Aspects of Website Success
Your site’s—and your business’s—success depends on many factors. Before choosing a web developer or agency, make sure they cover all these important aspects.