Social media managers face the constant challenge of adapting to the ever-changing rules imposed by Facebook. Mistakes happen—even to professionals. Here, we highlight some of the most common Facebook mistakes and offer tips on how to avoid them, especially considering recent changes to Facebook’s algorithms.

1. Incomplete “About” Info Section

Many underestimate the importance of the “About” section on their Facebook page. Like the “About” page on your blog, this section attracts significant attention from visitors.

Tips for a Strong “About” Section:

Ensure the information is up-to-date and clearly explains who you are and what visitors can expect.
Place the most important or interesting details at the beginning.
Answer key questions visitors might have, such as how long you have been providing your services.
Share your story and how you help others.
Use everyday language instead of business jargon.
Include relevant keywords that potential customers might use in searches.

2. Posting Only One Type of Content

Not everyone consumes content in the same way. Using a variety of content types allows you to reach new audiences while keeping your current fans engaged.

Include:

Graphics
Videos
Links

These formats help describe your offerings and keep your content dynamic.

3. Not Using Facebook Insights

If you have a Facebook page and don’t check its statistics, you miss out on valuable information.

Focus on:

Audience demographics such as age, gender, and location.
Post performance, including reach and engagement.
Best times to post.
Content types that receive the most interactions (likes, shares, comments).

4. Poor or Missing Cover Photo

Your Facebook cover photo acts as your online billboard. It’s a prime opportunity to make a strong first impression.

Make sure your cover photo:

Tells your story.
Provides helpful information.
Encourages visitors to take action (e.g., follow your page or subscribe).

How to Increase Facebook Engagement

1. Create a Memorable Brand

Ask yourself:

What makes your brand unique?
Who can you help and how?
What problems does your company solve?

Clearly define your values and share your story authentically. Connect with your audience by showing your unique skills, history, and commitment.

2. Share Quality Content Consistently

Creating and sharing quality content regularly is a common challenge. Many wonder:

Where to find quality content?
What topics to cover?
How much time to spend writing?

Content ideas include:

Using RSS readers to follow favorite blogs.
Setting up Google Alerts for industry news.
Bookmarking relevant Facebook pages.
Sharing trending topics with your unique perspective.
Posting company celebrations or employee spotlights.
Promoting blog posts with engaging quotes or graphics.
Highlighting upcoming events or charitable activities.
Sharing behind-the-scenes photos and videos.

Your creativity is the limit. Review past marketing efforts for content that reflects your brand values.

3. Always Use a Clear Call to Action (CTA)

A call to action is not just for ads—you should use it in your Facebook posts too.

Examples:

“Read our latest blog post on common blogging mistakes.”
“Starting a new blog? Learn how to avoid common errors.”
“Watch this video to learn more.”
“Click here for details.”

Tips:

Be clear and direct about what you want your audience to do.
Use only one CTA per post to avoid confusion.

Conclusion

Consider why people visit your Facebook page: to connect, engage, seek support, or find answers?

Create a welcoming community where people can gather, chat, and share information daily. Make your Facebook page an essential space for your business and your audience.

The Most Common Mistakes on Facebook and How to Avoid Them