You have a site, it’s beautiful, you like it, everything is great … But, you opened Google Search and typed in your domain name – your site is not found. What is happening? Your site has no Search Engine Optimization!
1. Adding your website on Google
In order your site to appear on Google, you need to “add” it on Google. Your web designer or the company that creates your site can do this for you. Google Search Console is a tool for adding your site on Google. Google will also index your site (if there are links to it), but this can take a long time. By logging in to your site, you speed up the process and reduce the wait for the site to appear on Google.
2. Indexing your website
Finally, Google has listed your site – you’ve typed in a domain name and it is the first showed on Google’s first page. Go one step further – it’s not enough for potential customers to find your site by typing in your domain name. You want to see your site when you will search by a specific keyword. So, if you try to type some keyword related to your website in Google Search, again your site is not found. This means that you need to make SEO (Search Engine Optimization) on your site…
3. SEO (Search Engine Optimization)
The term SEO is the English abbreviation for Search Engine Optimization, which means optimization of the site for the search engines. SEO (search engine optimization) is actually customizing your site for the search engines such as Google, Yahoo…
Google “reads” your site and “counts” how many times some specific words appeared in your content. Does that mean that I can write a this word in the content for a million times and be on the first page of Google – NO.
You need to write a normal readable and meaningful content that will contain keywords and terms. The basic rule of good optimization is QUALITY content, texts, images, links … The following is no less important to create a site where the client will be able to independently add, change, delete texts, meta tags …